W07 2D

This was the first logo that I designed. It was my initial idea when I herd the words uphere. I don't like the logo I came up with mainly because I did not like the name for the exhibition. I also did not like the fact that it comes across to territorian and does not look professional enough. I want some thing that is going to create more interest.

So after some thinking i came up with this idea. It has more emotion in it and also creates and captures the feel of the name. I like this logo much better its fun but also looks professional. I creates excitement and hopefully this will create more interest in the exhibition.

I got some feed back on the logo design. Things that I needed to change is the text it looks to party like childish in a way, Maybe take the highlights of the text. The image of the person is to much like a dancer, need a character that represents the faculties better, some thing that looks more like he is getting dragged away by the balloons starting on a new journey after uni.

3 key concepts

1. Light feel to best represent the name.
2. Creative.
3. Clean and minimal.
4. Create a story within the image.

3 key feelings

1. Fun.
2. Exciting.
3. Interesting.

REFINED LOGOS WITH TAG LINES

20 mins: Using a scale of 1 – 10, each group assigns a quantitative rating for all the designs, based on both the criteria below

1.  Clear rendition of 3 key concepts

Jess – 5, 5, 8 = 6

Teddy – 5, 5, 8 = 6

Zac – 6, 6, 8 = 6.6

Sarah – 5, 5, 8 = 6

Stevie – 5, 5, 8 = 6

Carol – 6, 6, 8 = 6.6

Jarrod – 7, 6, 8 = 7

2.  Clear rendition of 3 key feelings

Jess – 6, 6, 7 = 6.3

Teddy – 5, 5, 7 = 5.6

Zac – 7, 6, 7 = 6.6

Sarah – 5, 6, 7 = 6

Stevie – 6, 6, 7 = 6.3

Carol – 6, 6, 8 = 6.6

Jarrod – 6, 6, 7 = 6.3

3.  Immediate visual appeal

Jess – 8, 8, 8 = 8

Teddy – 6, 6, 7 = 6.3

Zac – 7, 6, 7 = 6.6

Sarah – 6, 6, 6 = 6

Stevie – 7, 7, 7 = 7

Carol – 7, 6, 8 = 7

Jarrod – 7, 6, 8 = 7